Your Go-to-Market Guide for Launching Crypto
An increasing number of fintech companies, banks and investment platforms are launching a crypto product offering for the first time, which puts many in uncharted territory. While it’s critical to get technology integrations right, it’s equally important to have a solid go-to-market strategy to communicate the value a new crypto offering can deliver to existing and potential customers.
An effective crypto launch strategy should focus on these three pillars:
- Public Relations & Communications
- Original & Educational Content
- Product Marketing
Download our eBook to learn more about how to thoughtfully incorporate all three of these tactics, with best practice examples from companies like Robinhood and SoFi.
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About Us
Paxos was the first company approved and regulated to offer crypto products and services, earning our New York State Department of Financial Services Trust Charter in 2015. The company’s strategic focus has always been the enterprise customer and the B2B marketplace: building digital asset infrastructure that allows mainstream financial firms to access the $1 trillion crypto market.
“Paxos’ commitment to deadlines and efforts from the entire team to launch without delays helped us become the first big wallet in Brazil to launch a crypto service.”
Our Turnkey Solution
Paxos Crypto Brokerage is an API-based solution that enables enterprises to integrate cryptocurrency capabilities into their own product offering. We manage the underlying regulatory and technological complexity of cryptocurrency markets, so you can stay focused on the end user experience. By partnering with Paxos, you can offer crypto to your users with an easy-to-integrate, turnkey solution.